“HIRE FOR RELATIONSHIPS AND TRAIN FOR SKILL… USE VISUAL AIDS SPARINGLY.”
IF THE ABOVE STATEMENT MADE YOU QUESTION WHAT YOU KNOW ABOUT SUCCESSFUL BUSINESS PRACTICES, THEN HARRY BECKWITH’S NEW BOOK MAY HELP YOU SEE THE WISDOM.

As a coach sharing with my clients “pearls of wisdom” has become my mission. I couldn’t help but feel like I hit a mother lode when I happened upon the book “What Clients Love – A Field Guide to Growing Your Business” by Harry Beckwith. Harry, the author of Selling the Invisible helps us understand what it means to grow our business by creating a solid relationship with customers who have been overwhelmed with often unsubstantiated claims, oversold and under serviced in the last decade. I know if you implement a couple of his recommendations you will be happy with your results in 2003!

We are reorganizing the NEWS section, updates coming soon!! (May 10, 2004)